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Add a Tracking Pixel to Your Site in Minutes

Install a first-party tracking pixel to capture site events and sync conversions to Google, Meta, LinkedIn, and your CRM—no guesswork.

Add the Pixel to My Site

Install. Identify. Activate.

How the Website Tracking Pixel Works

Volarym’s Audience Builder empowers your business to create hyper-targeted groups of prospects based on real-time data. From company size and industry to behavior and engagement history, you can filter and build audiences that actually convert.

  • Install the website pixel: Add one line of code or publish via Google Tag Manager.
  • Resolve: Deterministically match visitors using first‑party signals (e.g., hashed email on login, form, or checkout) and enrich with profile data.
  • Activate: Auto‑build audiences and sync them to your ad platforms and CRM in near‑real time.

What You Get

Core capabilities to turn visitors into audiences

A first-party website pixel that resolves identity, captures key events, auto-builds audiences, and syncs them to your ad platforms and CRM—fast, privacy-safe, and reliable.

Cookieless‑ready design — works even as browsers tighten tracking.

Identity Resolution

Deterministic stitching of sessions and devices into persistent profiles using first‑party signals (hashed email, device/session IDs).

Event Tracking

Page views, form submits, deep scroll, file downloads, video engagement, exit intent, and more — configurable per site.

Audience Building

Create inclusion/exclusion audiences from behaviors (visited pricing, watched video, downloaded guide, idle users, etc.).

Activation

Sync to Meta (CAPI), Google (Enhanced Conversions/Customer Match), LinkedIn Matched Audiences, TikTok, X, Pinterest, plus CRMs and email tools.

Enrichment

Append contact and firmographic details when a deterministic match is made.

Anti‑Spam/Bot Controls

Drop known bot clouds, proxies, and datacenter IP ranges; flag suspicious sessions.

Feature Deep‑Dive

Deterministic Identity

  • Authenticated‑only hashed email (SHA‑256) preferred for durable identity.
  • Multi‑identifier chain: cookie/session IDs → hashed email → universal ID → profile.

Configurable Events

  • Turn on/off high‑volume events (like all‑clicks) and set thresholds (e.g., deep scroll at 75%)

Attribution & Safety

  • No IP→email guessing.
  • Cleanses TOR/Proxy/DC IPs; flags shared devices and merges duplicates.

Audience Sync & CDP

  • Send to ad platforms and CRMs; schedule recurring syncs; use suppression lists to reduce waste.

Key Benefits

Own your first‑party data

Build a durable audience asset that moves with you across channels.

Increase match rates & ROAS

Get more reach from the same spend by sending higher‑quality, deduped signals to platforms.

Shorten sales cycles

Hand SDRs named accounts showing buying behavior right now.

Better measurement

Tie engagements back to real profiles, not just anonymous sessions.

Where the pixel drives value

Common Use Cases

Use the website pixel to turn onsite behavior into revenue. Retarget high-intent visitors, seed stronger lookalikes, trigger email/SMS nudges, alert sales to hot accounts, and attribute key events to real people and accounts.

Build audiences for pricing‑page viewers, cart abandoners, and form engagers.

Seed platform models with your highest‑intent visitors.

Enrich and nudge visitors who engaged with key content.

Route hot accounts to your SDRs with firmographic context.

Attribute key events to real people/accounts.

Flexible plans built for every growth stage

Trusted by Growth-Focused B2B Teams

Across industries and regions, modern sales and marketing teams rely on Volarym to turn buyer intent into revenue. From startups to enterprise, our platform helps businesses prioritize the right accounts, engage decision-makers faster, and close more deals—with confidence. Don’t just take our word for it—see how real companies are scaling smarter with Volarym.

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Client Reviews Slider
MS

Great information you can't get anywhere else for B2C segment. I have tried other programs, this is one is the best.

Michael S

FS

volarym boosts business insights. These insights maintain our unbroken record of profitability.

Financial Services

AG

volarym makes it easy to focus on the hottest leads. It helps maximize my time so I can focus on contacting engaged leads.

Anastasiya G

AD

This is a great tool! volarym has connected us with great contacts.

Amanda D

VD

volarym helps us target the hottest leads. We love the features within the hotlist. Being able to segment...

Valentia D

JA

Everyone is knowledgeable and friendly! The simplicity of use behind the power of the app is incredible.

Jeff A

MD

Excellent Experience, great service! Platform is very user-friendly and collects more data than expected.

Marketing Department

DS

HUGE Value! Massive value coming to us needing data.

Darren S

Ready to turn visitors into audiences?

Install the Volarym website pixel in minutes. Identify real buyers, auto-build audiences, and sync them to Meta, Google, LinkedIn, and your CRM—without third-party cookies.

Book a demo